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Marketing

Marketing

Research

The department’s cutting-edge research covers a broad spectrum of areas, and uses a variety of methodologies, including behavioral experiments, field experiments, big data, data mining, survey methods, and neuroscientific imaging.

The department’s researchers regularly publish in world-class academic journals, including in the Journal of Marketing, the Journal of Marketing Research, the Journal of Consumer Research, the Marketing Science, the Management Science, the Journal of Retailing, the Journal of the Academy of Marketing Science, the International Journal of Research in Marketing, the Journal of Consumer Psychology, and the Journal of Service Research. In addition, the faculty have published in leading journals in related areas including MIS Quarterly and American Sociological Review.

Faculty members also serve on editorial review boards of leading journals, including the Journal of Marketing, the Journal of Consumer Research, the International Journal of Research in Marketing, and the Journal of Retailing.

The department regularly organizes research seminars, where leading academics are invited to present their latest research.

Education

The Marketing Department aims to give Essec students, wishing to concentrate in marketing, the ability to customize their curriculum. Students are first required to take one or two compulsory courses in order to become familiar with the basic concepts and the logical framework of marketing. Once students have completed these prerequisites, they can design their own marketing curriculum in order to suit their individual career plans (operational or research). Students can also take specialized courses in different sectors through .


The Fast Moving Consumer Goods sector is undergoing major changes: digital revolution, uberisation of business models by start-ups, power takeovers by consumers, and greater social responsibilities. The Chair provides students with a comprehensive understanding of the current state-of-play of the sector: its actors, its prospects and challenges ahead. The Chair also offers a platform for debate and exchange of opinions around a very engaged community (FMCG companies, retailers, public authorities, associations...) to build with students tomorrow's consumption: a more responsible, agile and creative consumption.


Created in 1991, the LVMH Chair is the longest-standing program worldwide specifically dedicated to luxury brand management. This highly selective program trains talents for careers in the luxury industry by offering a unique experience that combines the acquisition of theoretical knowledge with practical expertise. In addition to internships and company visits, seminars led by LVMH Group's managers make it possible to discover the various luxury brands and to tackle issues such as the launch of a new fragrance or the management of a digital strategy. Field projects where students are assigned to a real project with one of the LVMH houses and get to work in close contact with the brand’s management are another unique opportunity. 


The world of beauty is highly diversified and traditionally brings together players from 5 main areas: Skincare, Hair care, Makeup, Fragrances and Hygiene. With incredible and dynamic innovation strategies and powered by endlessly renewed consumer expectations, the beauty market is ever more promising. 91制片厂, with a community of 5,000 Alumni working in the beauty sector, through partnerships with chemistry or perfumery schools or by accommodating startups in its 91制片厂 Ventures incubators, has acquired real educational legitimacy in this sector. The 91制片厂 Beauty Chair provides a pool of expertise and focuses on its passion for this sector. The world of global beauty is a rapidly changing industry with significant and exciting growth potential. New shopping dynamics and changing consumer preferences have created new career opportunities.


Today, most of the leaders of agri-food companies believe that the current systems will no longer be effective in ensuring the economic and societal objectives assigned to them, the first of which is to feed the world population while protecting the planet. 91制片厂 Business School and four leading food companies, Axéréal, Bel, Lesaffre & METRO, have decided to combine their skills and their expertise to create this new Chair. The objective of the chair is to train and to inspire the future industry leaders with an innovative mindset and a strong willingness to conduct the transition of Food Business with sustainable and reliable transition solutions. Together with partners and affiliates, we strive to reinvent tomorrow's food networks and businesses. The chair program is designed to provide participants with in-depth understanding of the food ecosystem, both from a human perspective and a technological point of view. It will also provide several approaches and tools to design and build the “transition for food and earth”.

Faculty

Marketing Department contacts

Christelle Dubaille, Tel. +33 (0) 1 34 43 33 60

Jennifer Ouhenia, Tel. +33 (0) 1 34 43 97 03

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